New Delhi, Dec. 7 -- Indian consumers are driving a surge in demand for boneless meat that is upending how chicken, mutton, pork and seafood are processed, stored and priced. Companies across the organized meat sector say the shift in preferences has been visible over the years, especially among younger households and consumers willing to pay more.

Zappfresh, an online meat delivery platform, says demand for boneless meat has risen 10-15% annually for a decade. Licious claims boneless now accounts for almost 30% of its portfolio - it didn't provide a comparative figure.

"It comes down to willingness to pay. People who are happy to pay a premium choose boneless because the price difference is significant," said Deepanshu Manchanda, found...