Diwali sweets: luxury mithai brands make a beeline for premium gifting market
New Delhi, Oct. 27 -- A box of 30 pista katlis finished with a 24-karat gold foil priced at Rs.21,000 from Khoya Mithai.
A festive pack of 36 assorted sinful sweets at Meetha by Radisson for Rs.3,999, with no added preservatives.
Melt-in-the-mouth ingredients bringing Biscoff barfis and mango thandai pedas by Mithai by Roseate, priced at Rs.2,000 each for 16 pieces.
Familiar Diwali sweet boxes are getting a mega-luxury makeover.
A small corner-maybe as little as 0.5% of the Rs.84,310 crore Indian sweets market-is occupied by luxury sweets. Premium sweetmakers are using unusual flavours, expensive ingredients and elaborate packaging to turn traditional sweets into gifts that can cost several thousand rupees and are upwards of a few hun...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.