New Delhi, April 27 -- Speculation around Kriti Sanon stepping down as Chief Customer Officer (CCO) of skincare brand Hyphen spread rapidly online this week, after a social media announcement suggested she had exited the role.

The development prompted confusion among followers and industry watchers before the company clarified that the move was part of a planned campaign.

The announcement, which appeared across Hyphen's digital platforms, hinted that Sanon had "stepped down" from her leadership position. The message was designed to appear sudden, triggering curiosity and widespread discussion across social media. However, the brand later confirmed that the claim was not factual, but a staged introduction to its latest marketing campaign...