New Delhi, Oct. 26 -- Buying gold jewellery during Dhanteras is a tradition for many Indian households. However, with gold prices remaining elevated, even a small difference in purity can result in a significant financial loss for buyers.

Before purchasing gold jewellery, consumers should check more than just the price and design. The Bureau of Indian Standards (BIS) has laid down guidelines covering gold hallmarking, purity verification, billing requirements and compensation for consumers who receive jewellery that does not meet the stated purity standards.

Here is what buyers should know before purchasing gold this festive season.

The first step is to look for the BIS hallmark, which certifies the purity of gold jewellery.

According...