New Delhi, Sept. 26 -- Doug Bowser, the longtime President and Chief Operating Officer (COO) of Nintendo of America (NOA), announced his retirement on Thursday.

He will be succeeded by Devon Pritchard, the company's Executive Vice President of Revenue, Marketing, and Consumer Experience, after his retirement on December 31, 2025. Another senior member of the Nintendo leadership, Satoru Shibata, will join the company's American operations as Chief Executive Officer.

Nintendo appreciated Bowser's contributions and praised his role in delivering on the promise of the Nintendo Switch system to "change the way people play video games," as per the website Game Developer.

In a statement, Bowser said, "Leading Nintendo of America has been the ...