New Delhi, June 29 -- India is among the fastest-growing economies in the whole world (7.7% GDP growth in FY26). Yet when it comes to insurance adoption, the country continues to lag significantly behind global standards.

It is not that insurance is expensive in India. In fact, insurance premiums are among the lowest in the Asia-Pacific region. Still, insurance penetration in India remains inadequately low. The biggest reason, and concern, is the fact that insurance is still largely a "push product" instead of a "pull product". That means people usually buy it only after a nudge from an agent, employer, financial institution or regulator, rather than recognising its importance and buying it proactively. This leads to many people being on...