New Delhi, Feb. 19 -- While the Seattle Seahawks demolished the New England Patriots on the pitch during Super Bowl LX, a similar drubbing was taking place off the pitch, in the AI-vs-AI contest playing out during commercial breaks. Here, Anthropic emerged as the uncontested winner, using commercial breaks to target OpenAI's decision test ads on ChatGPT.

According to a report by CNBC, which cited data analyzed by BNP Paribas, Anthropic's ad campaign during Super Bowl LX delivered the biggest user boost of any AI company advertising during the game.

Reportedly, daily active users of Anthropic's Clause AI chatbot rose 11%, while visits to its website increased by 6.5%.

This translated to direct gains for the app, with the spike in intere...