New Delhi, Oct. 25 -- Tollywood icon Chiranjeevi Konidela has secured a major legal victory to protect his identity against unauthorised exploitation.

On September 26, 2025, the City Civil Court of Hyderabad issued an ad-interim injunction barring 33 individuals and entities from using the actor's name, image, voice, or likeness-explicitly including his stage titles "Mega Star," "Chiru," and "Annayya"-without his permission.

The injunction came after Chiranjeevi observed that his persona was being misused across various platforms, including the internet, merchandise, and even AI-generated content. Given his four-decade-long career, which has earned him national honours like the Padma Bhushan and Padma Vibhushan, the court recognised tha...