New Delhi, Sept. 18 -- The preference of residential property buyers is skewed towards investing in new project launches. The H1 2026 Homebuyer Sentiment Survey by Anarock Research and Advisory showed that around 34% respondents prefer new launches - the highest reading in recent years.

Amid growing demand for large homes, investing in new projects allows a significantly lower entry price and options to select a desired unit. Plus, it offers staggered payment plans, which are tied to the project achieving a certain construction milestone. Increased buyer confidence in established and organized developers with stronger execution capabilities, augurs well for market share gains of listed developers.

Companies are unveiling new projects st...