New Delhi, Oct. 13 -- Celebrities are turning Facebook Live and Instagram Live into shopping spaces for saree buyers. Bollywood singer Monali Thakur is one of the latest ones to join the growing trend. She promotes her premium clothing label, Thakurayin.

Celebs showcase traditional sarees and handloom collections through live broadcasts, connecting directly with customers.

These sessions on social media bring together shopping, entertainment and familiar faces. Public figures, independent artists and regional celebrities present products through smartphone cameras.

Broadcasts can happen from homes, studios or temporary showrooms. Independent boutiques and regional brands also use this approach to reach potential buyers directly.

Earli...