New Delhi, Feb. 28 -- The Central Consumer Protection Authority (CCPA) has fined edtech firm Raising Superstars Enterprises Pvt. Ltd. Rs.8 lakh for publishing misleading advertisements related to early childhood development milestones. The company has been ordered to deposit the penalty within 15 days and submit a compliance affidavit, failing which further action may follow under the law.

According to the CCPA order, the company made specific, time-bound claims such as "crawling at 3 months", "walking at 8 months", and "using 200+ vocabulary by 18 months" in connection with the 'Prodigy Framework Program' on its website.

CCPA said these claims were not backed by any scientific study, clinical assessment, empirical research, systematic ...