Bengaluru, Oct. 27 -- Pet cats are finally getting the startup attention dogs have long enjoyed. A clutch of new companies is betting on premium, preservative-free meals for cats-complete with meat and superfoods like beetroot powder.

Unlike dogs, cats have distinct nutritional needs. They require a higher share of protein and animal-based nutrients, opening the door for startups catering to their particular palates.

Gurugram-based Smylo, which packages preservative-free meat for cats, has crossed Rs.2 crore in sales since it was launched in November last year. The startup, which also sells ready-to-serve broths and wet meals for cats, has raised nearly $500,000 from investors, including Singapore-based DSG Consumer Partners.

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