New Delhi, Feb. 18 -- Shares of Brainbees Solutions, the company that operates baby and mother care products retailer FirstCry, continued to grind lower for the third straight session on Wednesday, 18 February, crashing another 6% to a fresh record low of Rs.216 apiece, taking the three-day cumulative fall to 20%.

The stock has faced severe battering on Dalal Street, closing lower in each of the last five months, with pressure intensifying recently following the company's December quarter performance, which appears to have disappointed investors, causing it to lose billions in market value and emerge as one of the worst performers this week.

The acceleration in the sell-off has pushed the stock to trade 53.54% below its IPO price of Rs....