New Delhi, March 7 -- When Boyfriend on Demand landed on Netflix on 6 March 2026, it arrived with the promise of something light, strange and very modern: a romantic comedy about virtual relationships in an era when dating apps already dominate real life. The result is a series that is undeniably cute and frequently funny, even if its storytelling occasionally struggles to keep up with its imaginative premise.

The drama follows Seo Mi-rae, played by Jisoo, a webtoon producer who is completely burnt out from work and emotionally drained by the pressures of adult life. Instead of trying to fix her chaotic schedule or messy love life, she signs up for a virtual reality dating subscription that allows her to interact with idealised partners ...