New Delhi, Aug. 17 -- Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have come under scrutiny after Maharashtra's Food and Drug Administration (FDA) issued show-cause notices to them last week, alleging that their advertisement for Vimal Elaichi amounts to surrogate advertising for Vimal Pan Masala.

News agency PTI, citing the FDA, reported that the use of the expression "VIMAL Elaichi" in the advertisement seems to create an association with the Vimal Pan Masala brand and could mislead consumers while indirectly promoting the prohibited product.

In the notice issued on 11 August, the FDA's Greater Mumbai division noted that the issue was particularly serious and sought responses from the three actors within 15 days.

The...