New Delhi, Sept. 10 -- Getting a personal loan is just a few taps on a smartphone screen away these days. But when multiple loans lead to missed EMIs (equated monthly instalments) and a plunging credit score, borrowers often struggle to identify exactly what went wrong-and how to fix it.

This confusion has given rise to a growing market for paid credit health services that offer actionable advice rather than just a three-digit score.

The Reserve Bank of India (RBI) has already raised red flags regarding mounting stress among borrowers juggling unsecured loans from multiple lenders. The central bank has also noted increasing delinquencies in small-ticket loans originated by fintech firms.

As defaults drag down credit scores and trigger ...