New Delhi, March 30 -- SEBI's new bond investor awareness campaign, 'Bonds - Ek Sashakt Bandhan', feels familiar. It recalls the 'Mutual Funds Sahi Hai' push that changed how Indians approached investing nearly a decade ago. But this campaign arrives with a different urgency. It is not about bringing investors into markets for the first time. It is about correcting a gap that has quietly widened in Indian portfolios.

Mutual funds helped Indian households move beyond fixed deposits and think about long-term wealth creation. That was an important shift. But somewhere along the way, investing itself began to be confused with allocation. And that distinction matters.

India does not just need more investors. It needs better-balanced portfoli...