New Delhi, Sept. 12 -- Best of the Week is a weekly newsletter by Siddharth Sharma/Shravani Sinha. Subscribe to Mint's newsletters to get them directly in your inbox.

Apple's "Surprise and Shine" event on 9 September delivered exactly what its name promised, a phone that folds like a passport, a new chief executive stepping into the spotlight for the first time, and pricing that will make even loyal Apple fans pause before pulling out their wallets. This was the biggest design shift in the iPhone's history, and it landed at a moment when Apple desperately needed a headline-grabbing moment.

Let's start with the star of the show, the iPhone Duo. This is Apple's first foldable phone, and its first genuinely new hardware category since the ...