New Delhi, April 28 -- Kolkata-based WishCare, known for its range of serums, sunscreens, and hair growth products, is exploring a majority stake sale that will value the brand at about Rs.3,000-3,500 crore, three people familiar with the matter said.

The company has appointed O3 Capital to help with the sale and several strategics and private equity funds will be tapped as part of the process, the people said on the condition of anonymity.

"The deal is likely to attract a strategic buyer and feelers are expected to be sent to the likes of Marico, ITC and L'Oreal," one of the people cited above said.

India's beauty and personal care (BPC) market, valued at $23 billion in FY25, is projected to touch $40 billion over the next four years,...