Mumbai, Sept. 10 -- The Baker's Dozen, which is backed by Wipro Consumer Care Ventures and Fireside Ventures, is exploring options for a sale, even as it had outlined plans last year to expand in India and overseas.

The artisanal bakery brand has appointed JM Financial to manage the sale and expects a valuation of Rs.500-600 crore, two people said, adding that strategic investors will be approached shortly for buying the company.

India's expanding bakery market has seen new companies come up and attracted investors owing to a growing appetite for desserts and confectioneries, including healthy variants.

However, The Baker's Dozen isn't looking for fresh investments due to its moderating growth, and could make use of a larger company's ...