New Delhi, July 10 -- Bad Boy Pizza, co-founded by F&B entrepreneur Karan Tanna and rapper Badshah, aims to surpass Rs.200 crore in annualised recurring revenue (ARR) and scale to more than 70 outlets by 2028.

Bad Boy Pizza also plans to enter the US and UK markets by 2029.

As part of its next growth phase, the brand, which celebrates its first anniversary, will open five new experiential flagship outlets by December 2026. This includes three stores in Mumbai and two in Surat and Ahmedabad.

By December 2027, the company aims to operate 30 outlets across western India, yielding an ARR of Rs.100 crore, said a statement.

Badshah stated in press note shared by the company, "Our growth over the past year has proven that when you build an a...