New Delhi, Sept. 9 -- Zee Media Corporation (ZMCL) share price rose almost 2 pecent in intra-day deals on Tuesday, September 9 after the company's promoter entity (Auv Innovations LLP) acquired a 0.8% stake in the company, thereby boosting investor confidence and sentiment.

The stock has been witnessing strong buying interest as the company's promoter entity, Auv Innovations LLP, acquired a 0.8 percent stake (50 lakh shares) on September 5 through open market transactions. The shares were purchased at Rs.12.37 per share in a block deal from Miloeux Media & Entertainment. This promoter activity has boosted investor confidence in the counter, particularly as the company has recently reported encouraging financial results.

With this purcha...