New Delhi, Sept. 2 -- The race for dominance in India's electric two-wheeler (E2W) market is heating up, as Ather Energy Ltd has nearly matched the monthly sales volumes of its rival, Ola Electric Mobility Ltd.

According to Vahan data, Ather achieved its best-ever monthly retail sales of 17,856 units in August, bringing it close to its pure-play rival Ola Electric, which sold 18,972 units during the same period. Notably, Ola's sales declined by 31% year-on-year, while Ather's surged 62%, despite its focus on the premium segment.

Ather is India's third-largest E2W company behind second-place Ola. Its market share has grown, climbing to 14.3% by FY25-end from 7.6% in Q1FY25.

How did Ather pull this off?

Ather's success is driven by a mu...