New Delhi, July 29 -- Faith-tech startup Astrotalk is looking at launching a new line of businesses that will focus on devotion, its founder said, amid rising demand for online and home-based religious rituals.

"We are looking to invest Rs.50-100 crore behind this new subsidiary that is focusing on helping people do pooja online or at their home," founder Puneet Gupta said in an interview.

Astrotalk, which offers online astrology advise, is gearing up for an initial public offering (IPO) in calendar year 2027.

The company already claims to earn Rs.6 crore in monthly revenue from online poojas, driven by word-of-mouth recommendations by its partner astrologer - chiefly pundits in temples.

Customers will be given the choice to perform a...