New Delhi, July 27 -- Amid rising memory chip prices, Apple is reportedly asking its display suppliers to lower prices for the OLED panels used in the upcoming iPhone 18 Pro Max. According to a new report by The Elec, Apple has proposed paying around $70 per OLED panel for the iPhone 18 Pro Max.

The report states that Samsung Display and LG Display are expected to supply the panels at an average price of around $66.50, which would be roughly 20% lower than what they charged for the iPhone 17 Pro Max.

However, this trend isn't entirely new, with The Elec noting that OLED panel prices for iPhones have gradually declined with every new generation. For instance, the iPhone 16 Pro Max's OLED panels reportedly cost more than $100, while price...