New Delhi, Sept. 9 -- Shares of Apple Inc. fell 0.6% in early trade, dropping to $236.22 per share on Nasdaq ahead of an Apple event expected to unveil a new lineup of iPhone 17 series and a thinner "Air" model.

Apple is looking to capture customer attention with the launch of a new iPhone model, its first in several years. Having already sidestepped tariff-related pressures through supply chain realignments and diplomatic maneuvering, Apple now faces mounting scrutiny over its delayed AI roadmap, a point analysts believe will dominate investor discussions going forward.

Meanwhile, Google has raised the bar by unveiling advanced AI-powered tools on its latest Pixel 10 smartphone, capabilities many Apple followers argue Siri should have ...