Mumbai, Aug. 27 -- A clutch of investors and entrepreneurs, including Deep Kalra of MakeMyTrip, Vidit Aatrey of Meesho, and Hari Menon of BigBasket, have jointly launched TILT, an impact-focused investment platform with a Rs.250 crore corpus to back early-stage startups.

Backed by The Nudge Foundation, the fund will primarily invest from seed to series A, with cheque sizes ranging from Rs.2 crore to Rs.16 crore. Its investors also include Flipkart co-founder Binny Bansal, former TPG NewQuest executive Amit Gupta, Raj & Indra Nooyi Family Office and US-based Livelihood Impact Fund.

TILT is targeting a funding gap faced by early-stage businesses serving low-income communities, which often take longer to build product-market fit, distribut...