New Delhi, April 5 -- India's restaurants, bars and quick-service chains are seeing a much-needed rebound after the Indian Premier League (IPL) season 19 kicked off on 28 March, with match screenings, group dining and delivery driving sales over the weekends.
After a soft start to March due to the LPG supply crunch caused by the West Asia war, the tournament has brought some respite to eateries. For hospitality businesses, the 84-match calendar overlaps with the summer months, offering a sustained consumption trigger, turning cricket fandom into higher footfall and bigger orders.
The industry expects 5-10%. growth on normal match days, and big spikes on high-profile game days and weekends.
"More than anything, the cricket extravaganza ...
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