New Delhi, Aug. 30 -- American Express announced the end of its six-year-old Reward Multiplier programme, effective 30 September 2026, in an email to cardholders earlier this week.

According to a CNBC TV18 report, this will directly impact Platinum, Gold, and Membership Rewards (MR) cardholders who relied on the feature to easily earn bonus points on select brands, including Apple, Nykaa, Myntra, and MakeMyTrip hotel bookings made via the Amex portal.

Similar to portals like HDFC's SmartBuy, ICICI's iShop, and Axis Bank's Grab Deals, the programme operated on an affiliate model.

Cardholders logged into Amex, clicked through to a participating merchant, and shopped normally. The merchants paid Amex a fee for the routed sale, and Amex pa...