New Delhi, June 30 -- Amazon has reduced the price of Apple TV+ subscriptions purchased through Prime Video to $5.99 (£4.37) per month for the first two months as part of its early Prime Day promotions, offering consumers a discount of more than 50 per cent on the streaming service's standard monthly fee.

The limited-time offer, available to Amazon Prime members in eligible markets, cuts the cost of the Apple TV+ add-on channel from its regular price of $12.99 per month. The promotion forms part of a broader strategy by Amazon to use discounted streaming subscriptions to drive engagement ahead of its annual Prime Day sales event.

Recent Prime Day promotions have increasingly featured digital subscription offers alongside discounts ...