New Delhi, May 31 -- Deepinder Goyal believes Blinkit is better positioned than Amazon to win India's fiercely competitive quick commerce race, arguing that the rapid-delivery business requires a fundamentally different operating model than traditional e-commerce.

In an interview with Financial Times, Goyal said Blinkit, which was acquired by Zomato in 2022, now operates differently from the rest of the industry and has already achieved a scale that many rivals are still chasing.

According to Goyal, Blinkit currently accounts for roughly half of India's quick commerce market and remains profitable despite intense competition. He contrasted this with several rivals that continue to spend heavily to gain market share through discounts and...