Amazon India to add 100 beauty brands to its premium kitty as online competition increases
New Delhi, May 21 -- Amazon India is expanding its premium beauty portfolio with the addition of perfumes from Dolce & Gabbana and skincare and make-up products from Laura Mercier and Paula's Choice to cater to a growing market in the country.
About 100 international brands - some of which are already available online - are set to be launched on its platform through the year, the company said.
Online beauty retail in India is becoming increasingly competitive, with platforms such as Reliance-backed Tira, Nykaa and quick commerce companies deepening their focus on premium skincare, fragrances and cosmetics.
Amazon India said premium beauty is among its fastest-growing segments, expanding 50% year-on-year. West Asian fragrances emerged a...
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