New Delhi, Sept. 19 -- Amazon India's advertisement revenue engines, which already outpace its e-commerce business, may get further fuel with the expansion of its new vertical Amazon Now, as the quick commerce venture opens up more advertising space. Yet the company still has catching up to do, since rivals Blinkit, Zepto, and Instamart are already far ahead in the game on their established quick commerce apps.

Amazon India's advertising and allied services revenue grew 25% in FY25, against a 21% growth in its mainstay marketplace business, making it one of the fastest-growing segments, data from business intelligence platform Tofler showed.

However, the marketplace remains Amazon India's backbone; it contributed Rs.17,328 crore, or 58%...