MUMBAI, Jan. 12 -- Amagi Media Labs will open its Rs.1,789 crore initial public offering (IPO) on 13 January, becoming one of the first companies to test public market appetite in 2026 with a business that is globally scaled-but difficult to price. The IPO comprises a Rs.816 crore fresh issue and a Rs.973 crore offer for sale.

Built in India and deployed worldwide, Amagi sells a cloud-based operating system that media companies use to run, distribute and monetize TV channels without owning broadcast infrastructure. Nearly 90% of its revenue comes from the US and Europe, the world's largest advertising markets, and no Indian peer operates at a comparable scale.

Even globally, few companies span the full cloud value chain of media distrib...