New Delhi, Sept. 11 -- In a huge relief to Aishwarya Rai, the Delhi high court on Thursday, September 11, protected the personality rights of the Bollywood actor as it barred all online platforms from illegally using her name or image for commercial purposes.

The high court observed that using a celebrity's identity without consent can cause commercial harm and also infringe upon their right to live with dignity. The order was passed on September 9 and made available on Thursday, September 11.

The high court bench also directed Google LLC and various e-commerce platforms to take down, remove or disable identified URLs within 72 hours of receiving notice.

The court said, "Personality rights allow a person to control and protect how thei...