New Delhi, Sept. 22 -- Apple's new iPhone 17 lineup has landed, and we have all seen the photos and videos of people lining up by the hundreds to buy new iPhones. This time around, the company's India hype is considerable-thanks to the most diversified smartphone lineup from Apple in recent times.

The move is a significant one, since Apple has been India's fastest-growing smartphone brand over the past six years as per market data from IDC-despite selling at over 3x the average price of a smartphone in India. As it scales up in market share, its approach gets more diversified-the company now has multiple unique propositions in its portfolio that are not iterative in nature.

This approach is akin to what both Google and Samsung are offer...