New Delhi, May 9 -- A unique move by a Delhi-based CEO has caught the attention of the netizens after a video of him announcing a special initiative encouraging employees to spend quality time with their parents ahead of Mother's Day went viral.

Rajat Grover, founder and CEO of Delhi-based PR firm Elite Marque in a viral Instagram video, announced that employees at his company would receive Rs.10,000 as reimbursement along with three days of additional paid leave to take their parents on a short vacation.

The move has drawn widespread appreciation online, with many social media users calling it a rare example of empathetic corporate leadership at a time when conversations around workplace stress and burnout continue to grow.

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