New Delhi, Sept. 13 -- Investors often begin with the investment product: which mutual fund has delivered the best returns or which asset class is performing well. But according to 1 Finance, this may be the wrong starting point.

In an X post, 1 Finance highlighted the importance of defining the purpose of money before choosing an investment product. "A product-led investor looks for performance. A purpose-led investor looks for alignment with their goals," it noted.

The firm first asks investors to consider whether they are making investment decisions in the wrong order. Here's what you need to know.

Instead of starting with a fund or asset class and then deciding where it fits, investors should first establish what the money is meant...