New Delhi, Sept. 5 -- Nelson Mandela Marg in Delhi is a go-to shopping destination in the city, drawing crowds from the neighbouring states of Punjab, Haryana, Rajasthan, Uttarakhand, and even further afield like Maharashtra and Gujarat. Three interconnected malls cater to all kinds of shopping desires, demands and budgets. You can buy a Gucci belt or a Rahul Mishra gown at DLF Emporio, browse through the latest fashion and beauty trends at Zara and Sephora in Promenade, and purchase groceries at Ambience's Big Bazaar. Two weeks ago, the neighbourhood welcomed a fourth mall, Kunj, conceived by the Union ministry of textiles.

It's unlike the other three malls; it houses only small, homegrown designer brands and offers design-led tradition...