New Delhi, Dec. 26 -- Instamart's fifth annual trends report, How India Instamarted 2025, paints a striking picture of how quick commerce evolved from a grocery convenience into one of India's fastest-growing tech retail channels. What began as a way to order milk and snacks has, in just a few years, become a platform where premium smartphones, smart appliances and even gold are bought and delivered within minutes.

Beyond single headline orders, repeat spending also surged. Instamart's biggest spender of the year crossed Rs.22 lakh across multiple purchases. The account included everything from 22 iPhone 17s and 24K gold coins to air fryers, SSDs, headphones and home appliances. Everyday items such as milk, eggs, fruit and Tic Tacs appea...