New Delhi, March 21 -- Model and entrepreneur Malaika Arora is on an expansion spree. A few months after launching two restaurants in Mumbai, she has now introduced Maejoy: The Joy of Being Me, a lifestyle accessories brand.

Created in collaboration with Myntra Jabong India Pvt. Ltd-Myntra's B2B wholesale arm-and Exceed Entertainment, the label offers a range of bags and lab-grown diamond jewellery set in sterling silver.

In an interview with Lounge, Arora speaks about the vision behind Maejoy, the business of personal branding, and her advice for first-time founders. Edited excerpts:

Both require a lot of time, effort and sincerity. Nothing comes easy at the end of the day, especially creating something. You have to make sure that you...