New Delhi, Oct. 16 -- The festive season is in full swing and the impact can be seen on jewellery sales too, as revealed by figures of Tanishq, jewellery brand owned by Titan Company. The days leading to Dhanteras and Diwali recorded a strong surge in jewellery demand despite gold prices reaching all-time highs of Rs.1,30,000 levels per 10 gm.

"Volume growth has started coming in after the start of the festive season. Until Navratra, we saw a lot of customers stay away, and therefore, volume growth was not visible," NDTV Profit quoted CEO of Titan's Jewellery Division, Ajoy Chawla, as saying.

Suggesting that the festive season has revived consumer sentiment and has brought back buyers who were waiting for gold prices to cool, he remarke...