New Delhi, May 12 -- TENxYOU, co-founded by Sachin Tendulkar, has launched a special sneaker edition to celebrate the 1998 Desert Storm.

The Master Blaster played a legendary innings against Australia in Sharjah, UAE, amid a literal sandstorm. He scored 143 runs off 131 balls, including 9 fours and 5 sixes.

Though India lost the match, his performance secured their qualification for the Coca-Cola Cup final. He scored another century in the final to win the tournament.

We had a detailed discussion with Karthik Gurumurthy, CEO and Co-founder - TENxYOU. He gave in-depth answers to our curious probes. Check it out.

A. The launch of the Desert Storm sneaker is a key milestone within TENxYOU's overarching brand strategy, which revolves arou...