New Delhi, Oct. 11 -- Rockstar Games' highly anticipated GTA 6 is predicted to generate higher revenue at the standard $69.99 price point than at a potential $100, according to a new analysis by MIDiA Research. The study, seen by IGN, warns that increasing the price could deter buyers and ultimately reduce overall earnings.

"Our research suggests that GTA 6 will perform better financially at a standard $69.99 than at the much-discussed $100," said Perry Gresham, Head of Data at MIDiA Research and co-author of the report. "A $100 price point would actually leave money on the table."

The report highlights $70 as the optimal price for GTA 6, noting that charging more could limit sales. Brandon Sutton, Games Analyst at MIDiA and co-author o...