New Delhi, Oct. 22 -- Netflix is taking its monster animated musical hit 'KPop Demon Hunters" to the next level, announcing a groundbreaking partnership with toy giants Mattel and Hasbro.

Fans of the global phenomenon will soon be able to enjoy a wide array of toys, dolls, games, plushies, and role-playing products, set to hit stores in the spring of 2026.

In an unusual move, Netflix has named both Mattel and Hasbro as global "co-master" toy licensees for the franchise. Industry insiders suggest that having two major competitors sharing master toy rights for a single property is unprecedented.

Netflix believes the decision reflects exceptional demand for 'KPop Demon Hunters' merchandise.

Netflix said in a statement, "The range of lice...