New Delhi, Aug. 13 -- Building a startup is no easy feat and hiring the wrong person can be a costly mistake. Arshia Kaur, founder of beauty brand Tint Cosmetics, has gone viral on Instagram after sharing a shocking hiring experience that left her short on time, money and trust.

In a series of videos, Kaur recounted how her company hired a "perfect-on-paper" candidate for the Head of Marketing role in November 2024. The applicant seemed ideal-- claiming experience in scaling brands, managing e-commerce, running ad campaigns, and driving growth. He even walked the team through what appeared to be the backend of his previous work.

"He looked amazing on paper. everything seemed extremely legit," Kaur said.

But within weeks of joining, thi...