New Delhi, April 20 -- The start-up of a 24-year-old entrepreneur was rejected by YouTuber Tanmay Bhat, not in a way that harmed its prospects but helped the brand grow into a Rs.crore business in mere four months.

In a viral video, Ujjwal Nargotra, the young co-founder of LinkPlease, an Indian automation platform, had reached out to Tanmay for an investment.

"A few weeks ago, I met Tanmay at an event. I had one goal: pitch him and get him as an investor, simply to use his distribution to grow LinkPlease," he said.

However, instead of writing him a cheque, "he motivated me to create content and build my own distribution."

Here's what Tanmay Bhat advised: "Every founder today should be creating content, because in this generation, dist...