New Delhi, July 12 -- The Food Safety and Standards Authority of India (FSSAI) on Sunday urged consumers to report unsafe food practices by sellers through its mobile app. The notice is part of a broader crackdown by the food safety regulator on companies over alleged violations of food safety, labelling, and advertising norms.

"Don't just notice it, report it! Unsafe food practices affect everyone. Turn your awareness into action with the Food Safety Connect App," the food regulator said in a post on X.

The directive comes on the heels of the food safety watchdog issuing nine notices to Swiggy Instamart following multiple consumer complaints alleging violations of the Food Safety and Standards Act, 2006.

The FSSAI has intensified its ...