New Delhi, Feb. 14 -- Indian cricketer Yuzvendra Chahal has found himself at the centre of online debate once again-this time over a promotional campaign that appears to reference a moment from his highly publicised divorce from choreographer Dhanashree Verma.

The campaign, released by micro-drama platform Story TV, quickly gained traction on social media after viewers noticed visual and narrative cues linked to the viral "sugar daddy" remark that surfaced during Chahal's divorce proceedings last year. While the clip was meant to introduce the cricketer in a new creative role, it has instead triggered sharp criticism online, with several users calling the approach "cringe" and "disgusting".

The controversy traces back to a widely discus...