New Delhi, Sept. 25 -- Lord Ganesha, Goddess Lakshmi, Goddess Saraswati and Lord Kartik, the Gen Z kids of Maa Durga, have landed on earth with their 'Vahans' and their very own 'Pujo-Z Checklist'! This festive season, 'OOPSroops LLP', founded by Roopsha Dasguupta, has presented 'Pujo-Z Checklist 2026: The Gen Z Festive Diary', a content-creators' journey that brings together the energy of Gen Z and the timeless spirit of Durga Puja.
Revealed on September 22 at The Bengal Lounge (6 Ballygunge Place Group), the journey was officially launched by Gen Z heartthrob and actress Angana Roy, blessed by veteran actress Sonali Gupta, representing the wisdom of the 'Baby Boomer' generation and supported by 'Silent Generation' Ratan Dasgupta, the guardian of 'OOPSroops LLP'. The journey will continue across the city through creators and partner brands upholding the core values of life.
From jewellery and fashion to gadgets and tech, food, shopping and the many experiences that make Puja and festivities unforgettable, Gen Z influencers will take the 'Pujo-Z Checklist' across Kolkata, discovering the city with a simple thought: 'Tradition Meets Tomorrow'.
Because generations may celebrate differently, but the values that bind them remain the same - family, relationships, kindness, culture and gratitude. And behind every new idea, every celebration and every journey is a simple reminder: with the right attitude of gratitude towards life, the blessings of our elders and the grace of the Almighty, every celebration becomes truly complete.
With nine years of creating experiences across brands, media and digital platforms, 'OOPSroops' continues to build conversations around empathy, positivity, family, well-being and human connection. 'Pujo-Z Checklist' takes this philosophy across Kolkata through a festive journey spanning jewellery, fashion, technology, food, shopping and experiences.
'Pujo-Z Checklist' is partnered with 'Senco Gold & Diamonds', a legacy jewellery house dating back to 1938. Under the leadership of Suvankar Sen, MD & CEO and Joita Sen, Director-Head of Marketing & Design, 'Senco' continues to combine Indian craftsmanship with contemporary innovation, from its celebrated heritage to newer expressions and innovations, such as the 'AHAM Ti22 Titanium Collection for Men'.
For 'OOPSroops', the association with 'Senco' is deeply personal. "My deepest gratitude to Joita Sen and Suvankar Sen for their trust, faith and unwavering encouragement over the years. Joita Sen's creative vision, instinct for fresh ideas and genuine attitude of gratitude have deeply influenced the way I approach creativity and communication. Suvankar Sen's faith and motivation and the support of the entire 'Senco' family have made this journey deeply meaningful," said Roopsha Dasguupta.
RG Cellulars, represented by Ravi Gupta, Director, brings technology, connectivity and togetherness to the festive journey, while Vastra Kuttimm, led by Tarak Saha, Proprietor, adds the timeless elegance of the saree and its intergenerational appeal. '91.9 Friends FM', led by the iconic Jimmy Tangree, is the radio partner and PR partnered by media expert Amit Roy.
Together, 'Pujo-Z Checklist 2026' celebrates a generation looking ahead while remaining connected to the traditions, people and values that make festivities special.
Published by HT Digital Content Services with permission from Millennium Post.